Aww. Isn't it cute? Nothing says wholesome fun like a toy that looks freshly summoned from the pits of hell.
In China (and elsewhere), a wave of concern is sweeping social media after people are claiming the popular Labubu toy resembles the demon Pazuzu, known from ancient Mesopotamian lore and The Exorcist. The toy's exaggerated features—bulging eyes, wide grin, and sharp teeth—is sparking fears of demonic influence. Some owners have gone so far as to burn their dolls in ritual-like videos. While the designer says the figure is based on European fairy-tale creatures, others aren’t convinced. A debate has erupted: cute collectible, or occult conduit?